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Quotation Maker guides

How to Make a Quotation: Format, Validity and Terms That Win Work

How to write a professional business quotation: what to include, how long it should stay valid, how to price and present options, and how a quotation becomes an order and then an invoice.

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Key takeaways

  • Include a quote number, date, validity period, scope, prices, tax and terms.
  • State how long the price holds — 15 or 30 days is common.
  • Spell out what is excluded as well as what is included.
  • Once accepted, the buyer usually issues a purchase order and you later invoice against it.

What a quotation should contain

  • Quote number and issue date, so the buyer can refer back to it.
  • Validity date — after which prices may change.
  • A specific description of goods or services, with quantities and unit prices.
  • Subtotal, any discount, tax and total in a stated currency.
  • Delivery timeframe, payment terms and what is excluded.
  • An acceptance line or instruction on how to accept.

Quotation, estimate or proforma?

DocumentWhat it isWhen to use it
EstimateAn approximate price that may changeWhen scope is still uncertain
QuotationA fixed offer for a set periodWhen scope is clear and you want a decision
Proforma invoiceA preliminary invoice issued before supplyFor advance payment, customs or letters of credit

From quotation to payment

  1. You send the quotation.
  2. The customer accepts and issues a purchase order.
  3. You deliver and issue a delivery note if goods are involved.
  4. You issue an invoice that references the quotation and PO numbers.

Frequently asked questions

Is a quotation legally binding?

In many countries an accepted quotation can form a contract, especially when the buyer confirms in writing or issues a purchase order. Local contract law varies, so take advice for high-value deals.

How long should a quotation be valid?

Most businesses use 15 to 30 days. Use a shorter period if your costs change quickly.

Should I include tax on a quotation?

If you are registered for tax, show the tax separately so the buyer knows the full cost.

Recommended next steps

Tools and reading that pair with this guide.

Quotation Maker

Create a branded quotation PDF.

Read guide

Invoice vs quotation

When to send which document.

Read guide

Purchase Order Maker

The buyer's side of an accepted quote.

Read guide

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